Importance of Keywords in a SEO Friendly Website

One of the most critical errors businesses make is ignoring SEO in the initial web design process. Many of these errors can be covered up or improved slightly, but large gaffes in design can cause long term traffic loss and a quick path to an unsuccessful business.

Sometimes web designers can consider themselves proficient in organic SEO service, but still miss certain areas in the design process, or not want to interfere with design dreams of the businesses they are creating a website for. As a business owner, it is important to keep every step of the web design process in mind and be knowledgeable about it when thinking about your own perfect design.

Keywords are an important part of any search engine optimization campaign. If you’re using the wrong keywords, search engines and your target market may never find you. It’s important when starting a website to first establish what the business objectives are. Do you want to target a local area, national or global? With this plan in place you can then build pages that target these specific keywords, or decide where these pages may go down the line once the foundation is built while you want to hire webdeveloper.

The process of creating:

1. Create a list of potential keywords (i.e. words that are relevant but not overly used)
2. Input your proposed keywords into a keyword research tool (i.e. Google Adwords Keyword Tool, Wordtracker, Wordstream, etc)

3. Finalize your keyword list based on research (Create a list of both broad and targeted keywords)
4. Prepare them for launch (typically go after 3-4 related keywords per page)

For a website to successfully integrate into Google you first must tell us what a particular page is about. It’s important to get keywords on the right position on the page, but don’t overdo it.

Here are the best places:

• Title tag
• Meta description and keywords
• Website slogans
• Navigation
• Breadcrumb trails
• H1, H2 and H3 tags
• Bullet points
• Alt text
• Title attribute on links
• The main website copy
• Internal links
• Footer links
• URL’s
• File / folder names