Other than
graphics, your typographic choices are one of the most essential aspects of
your design, regardless of how much or how little textual information you are
actually displaying. The wrong typographic choice can leave your design not
only lacking and just plain boring, but it can also deliver the wrong idea to
viewers. So when you hire web designer
to aid you in your future design projects, here are a few things to consider
when choosing typography that will help improve your designs in the long run.
Message
First and
probably foremost, you should be thinking about the message that you want your
design to convey. You should always be thinking about what you are trying to
say no matter what or who you are designing for. This doesn’t just go for the
typography but also for your graphics (but that is for another time). For
example, if you are designing an event flyer for a relief effort or some type
of health awareness you need to make sure your chosen typography correlates
with that message of hope and aid. You wouldn’t
want to use a font that you would generally see being used for a club flyer now
would you? So, the best web designercompany is picking out a font that works with your message and helps bring
it to life, is the way you want to go.
Legibility
Illegible
typography or any typography that hurts your eyes upon viewing it is a big red
flag. I don’t care how cool it looks; don’t go around downloading funky
fonts because your project is going to suffer dearly.
Promotion
awareness
Be aware of what
the design is promoting when making your choices. This is sort of in the
same vein as the message except instead of figuring out what the design is
meant to say you need to remember there is some entity, whether a business,
company, group or one person backing this thing.
Placement and
size
Where you put
your typography and how big you make it is unbelievably important in creating
an effective design.
No one wants to
strain their eyes to read anything and no one wants to see a design covered in
huge words. Finding a balance is the goal when designing and figuring out what
is the most important information is the first step to achieve a design with
well-placed and sized typography.
Colour
This is the
easiest part. Pick a colour that is readable and stands out from your
background. Contrasting colours are your friends and using effects like strokes
and glows can make your colour and typography more eye-catching and easier to
read. Essentially you need to pick a colour to not only get people to stop and
look but to also bring your information to the forefront of the design.
