Online Job Portal: The New Way of Cost Effective Web Development

It is the essential duty of the web developer to interpret the requirements of the end users and to help to run the internal structure without any flaws. In this age of virtual reality where people trades stock online, shop online or buy ticket online, it is very important to for the computer program to carry out the whole function smoothly. The programmer must have a clear idea regarding the technical parameters of the project and the way to approach the work to execute it properly. When the business owner wants to hire web developer, he must be sure that the developer has the clear understanding of the requirements and procedures.

Having an online presentation has become one of the most important criteria of business now days. But it is not a cost effective way for every company to hire web programmer for a full time basis. Then how to manage to build a descent website without burning a hole in the pocket? There is an easy solution for that. As you know, the web developers of all over the world are available through various freelance job portals. One can visit the website, search for the requirements and hire web developer according to the requirements as well as budget. On those job portals, there are numerous web developers showcasing their skills on their respective fields. You can shortlist some of them according to their portfolios and customers’ feedbacks and contact them for quotation for your project. On the other hand, you can also post your requirements on the job portals and the developers will contact you and provide you the quotation of the project.

Online job portal has huge options of PHP Programmer, Java Programmer, SQL Programmer, data base programmer and web programmer. From the available developers, one can not only design and develop a full website; there are also various different types of works like modifying the pre-existing code, designing products, developing application and testing those applications. The most attractive part of this system is that one done need to hire a full-timer developer, they can hire on the basis of hour, day or month according to the requirements. This arrangement is not only money saver for the business owners but also helps the developers to have worldwide exposure.

Use Customer Search Data to Better PPC campaign

PPC campaign is a great way to attract crowds of prospective purchasers to your website. The paid search when placed in strategic searches can fetch great rewards for the company. But recent statistics suggest that even experienced PPC campaign builders are not able to fully utilize the potential of PPC. As a SEO professional you would be inclined to opt for product related keywords all through the campaign. It is logical, that your company website should come up when a person for any product available at your website. But the tale of searching habits suggests an entirely different picture. People do not always end up buying the same product they had searched for. They may buy something close to the searched result. This leads to cross sell. If you have your eyes open and search through the customer search data then such trends can be completely utilized.

An analysis of search results for the past few months at one reputed e-commerce store suggests that some people bought smartphones after searching for digital camera. How come? This is not an abnormality; this is rather a trend that has gone unutilized so far. There are least people searching for products on the Internet with a fixed mind. There are so many options in the online stores that often surfers would look around and buy an entirely separate product. Search engine statistics suggest that less than 50% of surfers know exactly what they are looking for. They read through the pages of a website and fix their mind while going through. In Google the exact search and buy percentage is less than 3%. This is an astounding figure given the latest feature of matching search algorithms released by Google.

What these facts mean is: you have to pay close attention to the relationship between different categories or sub-categories of products present in your website. You should track how people are ending up buying an item. If you find there are some popular cross sell terms, then build your PPC campaign around them. Customer data will make your PPC campaign more effective.

Mobile Web Design: The Future of Web Development

To cope up with the quickly growing mobile market the web developer companies have enhanced their mobile web design offerings. In addition to provide the mobile app development and dedicated mobile website solutions, the new bundle helps businesses meet increasing consumer demands by incorporating the responsive fit to mobile website design. So, if you want to hire web developer to design your website, always keep in mind the mobile design aspect to get better visibility.

  Earlier the website design did not have the option to design differently for different mediums. That’s why the websites did not have the proper visibility on mobile devices. But with the increasing popularity of mobile devices, many companies introduced different design for different medium or you may say screen size. But that process was so not cost effective at all. It was not possible to have different website layouts for the small and medium enterprises. That’s why, the best web developers of the industry have found out a perfect solution for it. And this solution is called; the responsive design. In this design, the layouts are stretched and shrink according to the screen size. As the number of mobile devices users is paced to pass the population, it has become an essential to adopt the responsive design to seek more traffic as well as sale.

 

As per the trend, we are going to see in 2015 that the majority of the web traffic will come from mobile devices. That’s why it is the high time to change the design of your site. And when you want to hire web developer ask him to do a responsive design for your website. The most fundamental difference between the mobile web and desktop web UX is in understanding the smartphone user’s intent and satisfying it in as few steps as possible on a much smaller screen. The tools and best practices for testing and optimizing a mobile site are not much different from those used in the creation of the desktop web. Optimizing a mobile website by minimizing code, optimizing images, caching, compressing and simulated performance testing are not new to website designers. But building a fast mobile site is hard because so much depends on performance delays that can’t be modeled with simulated performance testing tools.

How to Promote your eCommerce Store with Images?

eCommerce website developers are much in demand albeit due to the overwhelming increase in popularity of online stores. Modern consumers have found the concept of shopping from their homes, without travelling, much to their liking. Reputed e-commerce stores are having staggering sales figures. It is tough for the newcomers to compete with the popular names in the business. But it is not impossible. The task of popularizing an e-commerce store starts right when the ecommerce website developers start working upon it. They try to make the website attractive, informative and easily navigable. After the site is ready you may use PPC campaign builder and other online promotion tools. Though these methods will fetch you good results, but there is another very innovative way. As the best web designers will say words are boring, while images are more interactive. You can use the power of images to promote your e-commerce website.

When shopping, most of us love window shopping. By furnishing images of your best products, you will force the surfers to take a look through the website. Take a lot of photos and display them all the while. Do not keep on showing the visitors same images as it will bore them out. When you are selling products, customer experiences matter. You may attract customers if you display images of people using products with a happy face. This is a psychological game.

Employees are the backbone of any company, so giving their images in the website is justified. It makes an e-commerce store look real and people will not turn their backs on you for fear of being a fake website! Give images of happy employees. Your photography costs can be reduced if you hold a photo contest where the customers can send their images while using the products. This will create hype among the customers and promote your business effectively. You may also attract attention to special offers with images. At times surfers will over look the special discounts in their hurry, do not let this happen.

eCommerce web development: How Does a Payment Gateway Work?

You may have heard that integrating the Payment Gateway to an ecommerce website is a very important development step. Payment Gateway is run by software and it allows the customers to make payments through bank cards online. Shopping carts and payment gateway are two things an ecommerce store can’t do without. Other features of the Payment Gateway include:

·         Encrypting private data as well as data related to the payment process.

·         Carrying out a string of communication between the banks, customers and your business.

·         Authorizes payments.

·         Some Payment Gateways also have option to calculate handling cost, sales tax and shipping rates.

·         Advanced Payment Gateways also have fraud detection tools.

As you can see the Payment Gateways are filled with features that are quintessential for the smooth running of an ecommerce website. Payment Gateway integration is held as an important stage in ecommerce website development. Popular software such as PayPal and Google Direct may be used, or you may opt for personalized Payment Gateway software. As any ecommerce website developer would suggest: it is important for you to learn just how a Payment Gateway works. So, below working of the Payment Gateway is explained in a step by step process: 

·         Process initiates when a customer buys products from website through phone or online order.

·         There is a SSL (Secure Socket Layer) used to scramble all the information put in by the customer.

·         The information put in by the customer is kept safe with the website administrators.

·         This request is sent to the bank.

·         The request is next forwarded to the card association such as American Express, MasterCard, etc.

·         The card association then forwards the particular transaction information to the concerned bank.

·         Bank checks whether the person has sufficient balance in his/her account.

·         There is an authorization code sent by the bank to the card association.

·         This code is then sent to the business through the Payment Gateway. The money is funded to the company’s bank account.

All these set of complicated steps are integrated by software named Payment Gateway. It is no wonder then that in ecommerce website development implementation of Payment Gateway takes a significant while.