Combined Campaign Service of ‘Display’ and ‘Search’ From Google

A new campaign has been launched this week from Google by the name of “Search Network with Display Select” which is expected to be a replacement for the previous option of “Search & Display Networks” option, making the service of PPC campaign builder stronger and user friendly.

Though the basic function of both these ads are similar in the Google search engine platform, the company reveals that they are constantly in the endeavor of providing better and updated options to users. This new Network and Display Select campaign will display approximately 35percent higher click rates with sync to 35 percent lower cost rate at per with the order placement.

With assistance of this new network option that blends Search Network and the Display Select rightly, there is expectation of enhanced performance and signals with appropriate predictions and visibility. To explain this benefit better, it can be said that your ads will be displayed among a limited number of customers but with more accuracy, i.e. to people who will be more interested in your offering than random users.

According to Google, they feel that separating the search campaign and the display option is one of the best practices to work on. Even after making this update in their campaign, the company feels that advertisers should opt for individual campaign process to get the best of bidding, budgeting and flexible targeting options.

Then who is the target of this updated campaign of search and display for Google? It is suggested by the company that this combined service is perfect for those who are not into any type of display promotion. This new service is primarily designed to make the process of search campaigns easier for advertisers who want to survey the GDN condition. Designed for those with restricted budget control, this combined campaign solution is expected to find its way rightly.