Tips to Increase Sales with eCommerce Web Development

Last holiday season saw a significant rise in the online shopping figures. A research upon shopping trends revealed that online sales increased by a whopping margin of 16% over 2010 sales comparisons. But the sad part of the story was that mid level ecommerce websites only converted 1-4% of their leads. On the other hand their reputed counterparts increased their sales to 15%. What is it that makes such sites stand apart from the rest of the crowd? Let us analyse the trends to be followed in ecommerce web development.

·         Searching for Products: You would be surprised to read that most shoppers moved away from an ecommerce store not because of the price but due to inconvenience they had searching for a particular product. If you want to great sales then understanding the psyche of customers is very important. As the best web design company will tell you it is always important to incorporate a large search bar at the top of the page. This search bar should be distinctly visible. There should be attractive designs at the home page which will capture the attention of the shoppers and inspire them to take a look. 

·         Product Showcasing: Once the shoppers have selected their choice of product it is time to convert them. The products should be accompanied by high definition images from many angles. Humans believe what they see. Give them the colour variations too. The price for each product should be displayed in bold font. You would not like to annoy a customer by not displaying the price. There should ample stress given on providing relevant reviews for each product. User experience is a big deal when carrying out online purchases. There should be a well designed shopping cart helping in easy ordering of items.

·         Closing the Deal: So the shopper has ordered for his/her choice of product, but you are not finished yet. As a part of ecommerce web development you should make sure that the payment and checkout process is very easy and short. No one is interested in filling out long forms while paying money. There should be option for instant chat with the customer service too which will clear all doubts before ordering. Best web design company will suggest that an ecommerce store should have a feature for tracking the shipping.

Use these features with next ecommerce web development project and it will definitely increase the sales of your website.