Back End Elements to Keep in Mind while Going About e-commerce web development

A website is the mirror for value that the company holds. This is where web development and design are such important factors for modern day businesses. E-Commerce has brought about a revolution in the online world. E-Commerce websites have become rich revenue earners for the web masters. No wonder the best web developers are masters in the e-commerce web development arena. In the early days of e-commerce, development was all about creating a shopping cart but there are many more features required for creating a successful e-commerce website in today’s date. The web masters will need a simple ordering system, secured payment gateway and order tracking at their website. The front and back end of e-commerce websites should allow such features. There should be mechanism whereby the data of the customers can be accumulated within a single page. To provide your customers with a cutting edge in the fiercely competitive e-commerce scenario the best web developers need to make sure all the features in place.

Back-end Development

Back-end of the e-commerce is the virtual office for businesses, it is the heart of their operations and thus it should have a lot of functionality. When e-commerce back-end is created by best web developers it will have all the features to run a business successfully. There should software solutions incorporated by the e-commerce web development professional that will help in adding or maintaining pages, updating inventory and tracking the profit and loss ratio. There should be databases that allow the web masters to pull out detailed reports anytime.

The best e-commerce sites have provision to evaluate the statistics and reports. Such reports help in creating better marketing strategies. Some websites might pull these statistics using online applications, but the best web developers will make it available within the back-end itself.

If the e-commerce website belongs to a large company then the e-commerce web development for the website may include creating specific restrictions for areas within the website. This allows the businesses to provide access to the employees as may be required. It is also an added security against data loss.

Keep these points in mind when you are into an e-commerce web development project. The best web developers use these steps. 

Steps Followed by Guaranteed SEO Services to Earn Rankings

SEO is the way to go if you want to create an impression in the online marketplace. In the era when the Internet is flooded with many thousand websites in every business arena, the competition is unimaginable. The difference between success and failure is very small. But surely if you are not seen and recognized online then you have all the odds to fail. In such a rat race the guaranteed SEO services are helping hand the business owners can dream of. It is said that the guaranteed SEO services are a mark of confidence in abilities of the said company. But what gives the SEO specialists such a confidence? After all SEO is a minute game of numbers and calculations. SEO specialists have a great confidence in the SEO processes they follow. But what are these sure shot SEO processes? Let us take a look.

• Content at the Website: Any SEO professional will earnestly accept that content is the king. Search engines always favour sites having fresh and unique content. When you add fresh content at intermittent intervals it is read by the Google bots.
• Keywords: SEO specialists run through the lists and come up with a list of most competitive keywords. When these keywords are used in right density throughout the website they earn ranking. Whenever there is a search by the list of keywords (selected by the SEO professional) your website’s name will come up giving the webmasters better prospects to earn revenues through visitors.
• URL Submission: Search engines are the tools to search for any type of information, so it is important to send your website’s information to the major search engines. Tell the search engines why your website is important. It will help in indexing your website. Once the website is indexed the results will keep climbing up.
• Content Marketing: Submitting articles, blogs and guest posts to reputed websites calls on the attention of the search engines. It gives the search engines a notion that a lot of talk is happening about your website. Good quality content is a great source to earn inbound links and unique visits.

Even when you hire the best website developers around the work is only half done; SEO can give the required boost to your online marketing efforts.

What are the Essentials of Magento Website Design?

e-Commerce stores have ushered in a new era in customer experience. They have largely overtaken traditional shopping. The easy and hassle free shopping while on the move attracts many shoppers around the world to e-commerce stores. With the popularity of e-commerce stores many sites have come up meaning a lot of competition. If you want to make it big in this fiercely competitive online marketplace then there is a need to understand and address the needs of buyers. Magento has come up as the best platform to develop e-commerce websites. This is where the role of a Magento website design is quintessential for the success of online businesses. The design for any e-commerce website should be pleasing and user friendly. Magento CMS offers a list of features using which the designers can achieve the desired effect. An experienced Magento website design service provider can offer you the flexibility to modify the elements at the website and use them as per the business objectives.

Magento CMS helps the Magento website design professionals in many ways. Below are some of the interesting features that Magento design services offers.

·         There are many promotional tools in Magento such as Cross Sells, Up-Sells, etc which give you the scope to increase and monitor the conversion rates and thus business profits.

·         The interface allows the administrator to easily manage the e-commerce website and at multiple stores as well using the Admin panel. You can control both the International and National versions of your e-commerce website.
There is a customized catalogue management option available with the Magento CMS. This system has many options for product display. The products can be imported or exported for batch updates too.

·         There is also an option for Order Management using which the orders can be viewed. The administrators can also monitor invoicing, refunds and shipment records.

·         Magento website design professionals also have the option of integrating multiple payment gateways such as PayPal, Amazon and Google.

·         Magento also offers the option to showcase carrier rates. Free shipping discounts through coupons can be created.  

Magento website design services are important for the prosperity of your website. Many service providers even offer guaranteed SEO services to earn your store the prominence required online.

Tips to Increase Sales with eCommerce Web Development

Last holiday season saw a significant rise in the online shopping figures. A research upon shopping trends revealed that online sales increased by a whopping margin of 16% over 2010 sales comparisons. But the sad part of the story was that mid level ecommerce websites only converted 1-4% of their leads. On the other hand their reputed counterparts increased their sales to 15%. What is it that makes such sites stand apart from the rest of the crowd? Let us analyse the trends to be followed in ecommerce web development.

·         Searching for Products: You would be surprised to read that most shoppers moved away from an ecommerce store not because of the price but due to inconvenience they had searching for a particular product. If you want to great sales then understanding the psyche of customers is very important. As the best web design company will tell you it is always important to incorporate a large search bar at the top of the page. This search bar should be distinctly visible. There should be attractive designs at the home page which will capture the attention of the shoppers and inspire them to take a look. 

·         Product Showcasing: Once the shoppers have selected their choice of product it is time to convert them. The products should be accompanied by high definition images from many angles. Humans believe what they see. Give them the colour variations too. The price for each product should be displayed in bold font. You would not like to annoy a customer by not displaying the price. There should ample stress given on providing relevant reviews for each product. User experience is a big deal when carrying out online purchases. There should be a well designed shopping cart helping in easy ordering of items.

·         Closing the Deal: So the shopper has ordered for his/her choice of product, but you are not finished yet. As a part of ecommerce web development you should make sure that the payment and checkout process is very easy and short. No one is interested in filling out long forms while paying money. There should be option for instant chat with the customer service too which will clear all doubts before ordering. Best web design company will suggest that an ecommerce store should have a feature for tracking the shipping.

Use these features with next ecommerce web development project and it will definitely increase the sales of your website.