What are Most Important Elements of a PPC campaign?

PPC campaign can cost a fortune. If you do not plan them well before implementation then it could prove worthless. PPC campaigns are all about creating a buzz and pulling visitors to your desired page. Many webmasters have reaped huge rewards from their PPC campaigns, but then they took their time off to plan well in advance for the campaign. PPC is a form of organic SEO services where Google charges money for ad places and per click too. It is important to create an impression with the clicks. The ads are intelligently placed as per your choice of keywords. There is chance to enhance your sales significantly with a well planned PPC campaign. But you have to know the important elements of PPC to plan well.

·         Ad Copy: You can expand on the title used in the PPC ad. While creating a copy you should understand the pulse of the audiences. Write a copy that impresses and motivated them. Your goal is to make the audiences click on the ad and reach your landing page.

·         Landing Page: Your landing page title should give the visitors an impression that they have come to the right place. Use the same keywords in landing page title as you have used in the PPC ad copy.

·         Landing Page Copy: Copy of the landing page should be tempting. Remember, visitors like to read about the benefits they would get by using your services or products. They are least interested about how great you are. So, make the copy user benefit oriented. Of course try to use the keywords similar to your campaign.

·         Organization of Landing Page: Most important information contained in this page should be provided above the fold. This helps the visitors read about key things without scrolling down. Too much scrolling can distract the visitors away.

·         Call to Action: Understand the emotional and realistic needs of the visitors and hit them well in your copy. If you can decipher this code then you are sure to make merry with PPC campaign.

PPC is a type of organic SEO services, so there are no chances of being penalized. The trick is to use your budget well.